The FrescoMio brand real strengths are the quality of the “fresh”departments and the reduced area, that facilitate its settling in the cities and help to act as a "neighbourhood shop". The FrescoMio private label is in fact at disposal for the affiliates that operate in a neighborhood context with an area of less than 300 square meters.

Being part of the FrescoMio channel allows the retailer outlet to keep its own neighbourhood characteristics, adding that particular competitiveness otherwise not individually achievable. In fact the FrescoMio channel has its own promotional calendar that covers the whole commercial year.

The outlets settings, the furniture and the advertising, the products range are designed to communicate and offer opportunities to make a quick and easy shopping without giving up those characteristics of freshness and authenticity as the tradition requires.